A NEW WAY TO TELL YOUR STORY.
Outdoor ads that you know work.
Mobile device proximity data used to accurately estimate impressions
See demographics like age, income, and education, and dozens of affinities like "coffee drinker", "pet owner", etc.
Optional attribution and lift reports show tru measurement of campaign effectiveness and ROI
Target ads to specific locations and times, to more accurately and efficiently reach your target audience
OUT-OF-HOME VIDEO SUPPORT
First video supported OOH media in LA means more eyes and a truer impression.
Immune to banner-blindness. Low barrier to entry. High conversion. According to Nielsen and OAAA, mobile digital billboard ads generate on average $2.80 for every dollar spent.
The unique combination of delivery method + geotargeting +fleet deployment + data-driven analytics is truly unbeatable. AURA's pricing is comparable to competitors and packs a harder punch.
Geofencing technology allows you to target your own location, your competitors', as well as other areas your target customer may frequent.
One ad to one billboard?
No more! With fleet deployment, your ads run on multiple moving vehicles, efficiently dispersing your brand throughout the city.
IMPRESSION MEASUREMENT & AUDIENCE ANALYSIS
Impression reports are generated using privacy-compliant 3rd-party data collected from hundreds of millions of mobile devices. See impressions, demographics, and viewer affinities to build more informed campaigns
POWERFUL SUPPORTING MEDIUM
AURA can be used as an alternative advertising channel to social media, online, and PPC ads. However, we've found that one of the best uses is as a supplementing medium. Essentially AURA puts your existing campaigns on steroids.
UNLIMITED CONTENT UPLOAD
Unlike most adverting mechanisms, AURA allows you to change and modify your campaign at will. Need to hire? Have new deals or promos? A new location? You can run them all on a single campaign.
ATTRIBUTION AND LIFT REPORTS
Attribution reports show how well your campaigns are performing giving you confidence in the effectiveness of the medium and your campaigns
AURA was born from the belief that online and out-of home (OOH) ads have become stale and ignored due to desensitization or "banner-blindness", scroll-though, and ad-blockers. By contracting existing fleets and full-time rideshare/delivery drivers to attach ultra-responsive car-top digital billboards, AURA provides alternative advertising for innovative businesses.
AURA Boards use 4G, WiFi, and GPS technology to deliver real-time impression measurement for attribution. AURA pumps your brand through the veins of the city using a data driven approach, with geo-targeting and fleet deployment that allows for a more personalized digital OOH ad.
AURA was co-founded at LSU by entrepreneur and sales leader, David Rollins, mechanical engineer, David Tatman, and computer scientist and mathematician, Blake Bollinger.